The era of mass production and
overconsumption has taken over a large percentage of the world.
Day after day we are constantly being
pushed the message of consumerism.
We are being told to choose the
lifestyle of conspicuous consumption and to buy unnecessary products,
that we supposedly need in our lives.
My aim is to make people question their
spending habits, and think about whether they actually need all of
the luxuries that they indulge in. The aim of this campaign is to question
our society and the messages that are put out to us.
I don't
believe that people have as much of a love for clothing, design and
style anymore, it seems to be more of a consuming compulsion that
takes over, and leads to bursting wardrobes full of low quality
products.
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