M&S + OXFAM SHWOP

In a bid to highlight the amount of textile product that goes to landfill every year and to encourage a more sustainable way of shopping, Oxfam and M&S have teamed up to create the new initiative that is 'shwopping'.
The idea of shwopping is to encourage people to give unwanted items of clothing from their wardrobes when they buy a new item, with the hopes that a 'buy one, give one' culture will develop within the UK. All Marks and Spencer stores will now accept second hand pieces of clothing from any brand which will then be resold through Oxfam, with the money going towards helping people that are living in poverty.
I think this shwopping idea is such an important development for the UK high street, the only way for larger audiences to begin to understand the changes that need to happen and for them to actually start doing something about it, is for big high street brands like M&S to set up initiatives like this. Hopefully this idea will encourage more and more of the big high street names to get involved and start making a change to the throwaway culture that we live in. It would be amazing if eventually shwopping was something that you could do in all UK high street stores, not just M&S.