SHOP DROP FILM

PASTE UPS

Manchester

Sheffield

CONSUMERISM

The era of mass production and overconsumption has taken over a large percentage of the world.

Day after day we are constantly being pushed the message of consumerism.

We are being told to choose the lifestyle of conspicuous consumption and to buy unnecessary products, that we supposedly need in our lives. 

My aim is to make people question their spending habits, and think about whether they actually need all of the luxuries that they indulge in. The aim of this campaign is to question our society and the messages that are put out to us. 

I don't believe that people have as much of a love for clothing, design and style anymore, it seems to be more of a consuming compulsion that takes over, and leads to bursting wardrobes full of low quality products.

PASTE UPS

London - Oxford Street

T-SHIRTS

These are the three different t-shirt designs that were placed in Primark stores on Saturday the 4th of February 2012.

SHOP DROP DAY

The drop took place today, three Primark stores in the UK were hit; Oxford Street in London, Market Street in Manchester and High Street in Sheffield.

5 T-shirts were put in each store, on each t-shirt a hidden label was attached inside the t-shirt, with this blog address and the email address of the Consumed Campaign, so that if anyone bought a t-shirt they would be able to find out about what we did today.

Footage and photographs of the drop will be posted in the next few days.

POSTER GRAPHICS

T-SHIRT GRAPHICS

These are the graphics I designed for the t-shirts that are going to be dropped in popular value retail stores across the UK.

RUSSIAN GRAPHIC ART

MY INSPIRATIONS...

I love textiles from all around the world, and different time periods, and recently I have been looking a lot at constructivist textiles of the Bauhaus period. This also led me on to looking at a lot of Russian Soviet graphic art, and the propaganda imagery of that period.

I am currently working on the graphics for my campaign, and this visual references have really inspired me...