Sunday, 5 February 2012

CONSUMERISM

The era of mass production and overconsumption has taken over a large percentage of the world.

Day after day we are constantly being pushed the message of consumerism.

We are being told to choose the lifestyle of conspicuous consumption and to buy unnecessary products, that we supposedly need in our lives. 
My aim is to make people question their spending habits, and think about whether they actually need all of the luxuries that they indulge in. The aim of this campaign is to question our society and the messages that are put out to us. 
I don't believe that people have as much of a love for clothing, design and style anymore, it seems to be more of a consuming compulsion that takes over, and leads to bursting wardrobes full of low quality products.

No comments:

Post a Comment