The drop took place today, three Primark stores in the UK were hit; Oxford Street in London, Market Street in Manchester and High Street in Sheffield.
5 T-shirts were put in each store, on each t-shirt a hidden label was attached inside the t-shirt, with this blog address and the email address of the Consumed Campaign, so that if anyone bought a t-shirt they would be able to find out about what we did today.
Footage and photographs of the drop will be posted in the next few days.
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